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False Advertising Lawyers


Posted On behalf of Pfeifer Morgan & Stesiak on Aug 31, 2021 in Consumer Protection

consumer being mislead by false advertisingIt is illegal for a company to make deceptive, misleading, or false claims about a product’s price, quality or purpose. If you have been the victim of false or deceptive advertising, it is in your best interest to contact a lawyer as soon as possible. You may have legal cause to pursue compensation for the losses you have incurred, including by joining a class action with other similarly situated consumers.   

The false advertising lawyers at Pfeifer Morgan & Stesiak are here to help. We are well-versed in false or deceptive advertising practices and know what it takes to build a strong case.

Learn more about your rights and available legal options during a free and confidential consultation. This initial consultation comes with no risk or obligation to move forward.

Get answers to your legal questions. Call: (844) 678-1800

Am I Eligible to File a Claim?

There are certain laws, regulations and other complexities involved in false or deceptive advertising cases. As such, this is a difficult question to answer without first reviewing your situation.

Our experienced consumer protection lawyers at Pfeifer, Morgan & Stesiak welcome the opportunity to meet with you. After falling victim to a company’s deceptive practices, you may be feeling overwhelmed and unsure about what to do next. We are prepared to provide the answers you need at no cost to you.

If you think you are a victim or false or deceptive advertising, such as not receiving a rebate, misrepresenting the quality of a product, artificially inflated prices, deceptive contracts or other tactics, you may have a case. You should strongly consider contacting a licensed attorney.

Why Should I Hire a Lawyer?

Many consumers suffer financial losses and other damages after being misled or deceived by companies seeking to profit at their expense. If you are looking to take legal action, you should consider hiring a lawyer. Proving false or deceptive advertising practices can be quite complicated without legal help.

Should you have a case, we are prepared to conduct an investigation and help you gather the necessary evidence, such as:

  • Product receipts
  • Purchase orders
  • Copy of the advertisement or product in question

We could also help you put together a written account of how the false advertisement has affected your judgment as well as an accurate estimate of the losses or damages you have suffered if your claim goes to court. We are ready to protect your financial and legal interests every step of the way.  

Potential Compensation Available

Any company that engages in false or misleading advertising should be held accountable for any damages they cause. The potential compensation available will vary on a case-by-case basis but may include the company having to pay monetary damages and lawyer fees to consumers and other parties. 

Our false advertising lawyers are prepared to seek the maximum amount possible on your behalf.

Free Case Review 24/7. Ph: (844) 678-1800

What is False or Deceptive Advertising?

False or deceptive advertising is any sort of advertising about a product or service that is false, misleading or has the effect of deceiving consumers. An advertisement can be deceptive about:

  • The price of a product
  • The quality of a product 
  • Dates and locations of a product’s availability
  • A product’s purpose
  • Information about guarantees or warranties
  • Facts concerning deals or sales

Companies must abide by strict state and federal guidelines when advertising their products and services, and advertisements that are designed to deceive or mislead consumers are prohibited by law.

The Lanham Act is a federal law that protects consumers against false advertising practices. You may be able to file a civil suit if you and your lawyer can prove without a doubt that a company misrepresented the nature, characteristic, quality or origin of a particular product or service.

It is important to note that certain states may also have their own laws regulating false advertising and other deceptive practices, such as the Indiana Deceptive Consumer Sales Act. Call Pfeifer, Morgan & Stesiak to discuss the laws that may apply to your situation.

Types of False or Deceptive Advertising

There are several types of false or deceptive advertising practices used by companies to lure potential consumers to purchase their products. These practices include:

Artificially Inflating Prices

A company may give the illusion that a great deal on a product or service is available by overpricing the item based on false statements or advertisements. Companies may advertise at a certain price but leave out the fact that there are hidden fees or surcharges.

Bait-and-Switch Advertising

A company may advertise a product or service that they do not provide or do not intend to sell. Companies generally lure consumers into stores by promising to sell a product or service at a certain cost. However, once the consumer arrives, the company tries to sell them a more costly item.

Deceptive Contracts

These contracts purposely contain unclear fine print or promise that a consumer may overlook or misunderstand. A company may use deceptive language in the fine print to avoid honoring a warranty.

Failure to Disclose

This term is often used when a company fails to inform consumers when a product or service is no longer available or an offer has expired.

Penalties for False or Deceptive Advertising

Companies accused of false or deceptive advertising practices can face many penalties. If the violation is severe, it can impact a company’s reputation. Some penalties may include, but are not limited to:

  • Paying fines or damages
  • An injunction to replace or remove the advertisement
  • Being ordered to stop running certain advertisements
  • Being ordered to stop engaging in deceptive practices
  • Including disclosures in their advertisements
  • Refunding or exchanging of a product
  • Publicly recalling a product (if it was defective)

High-Profile False Advertising Cases

False or deceptive advertising of products can cost companies millions in revenue. These are some well-known cases of false advertising:

  • Dannon’s popular Activia brand yogurt was being advertised as clinically and scientifically proven to boost your immune system and help regulate digestion. The company falsely claimed that the yogurt had special bacterial ingredients and agreed to settle a $45 million dollar lawsuit.
  • Volkswagen deceived consumers with an advertisement promoting clean diesel vehicles. The car company sold or leased over half a million diesel cars based on false claims that the vehicles were low-emission and environmentally friendly. Volkswagen agreed to pay up to $14.7 billion to settle the case.
  • Red Bull was sued for its signature tagline, “Red Bull Gives You Wings” in advertisements. The company falsely claimed that the caffeinated energy drink could improve one’s concentration and reaction speed. Red Bull eventually settled a false advertising lawsuit for $13 million.  
  • New Balance was accused of false advertising after claiming its sneakers used hidden balance board technology that promotes muscle activation and burns calories. These health benefits could not be proven. The footwear company agreed to a $2.3 million dollar settlement.
  • Kellogg falsely claimed in advertisements that its Rice Krispies had immune-boosting properties due to antioxidants, vitamins and minerals used in the breakfast cereal. The company was ordered to halt all advertisements and agreed to pay a $2.5 million fine to affected consumers.

Let Us Review Your Claim During a Free Consultation

It is illegal for any company to use deceptive practices when advertising their products or services. The false advertising lawyers at Pfeifer Morgan & Stesiak are dedicated to helping consumers who have suffered harm or financial loss at the hands of companies seeking to profit at the consumer’s expense.

If you have been the victim of deceptive advertising practices, an initial consultation to review your claim is completely free and confidential. There is no obligation to retain our services after this meeting.

Call (844) 678-1800 to talk to a lawyer today.